Snapchat doubles down on India with new original series, games
Snapchat doubles down on India with new original series, games Snapchat has witnessed nearly 150% year-on-year growth in its daily active users from India in the third quarter of 2020 India is a critical market for Snapchat's long-term growth strategy due to its cultural diversity, a top executive told ET, as the company is witnessing rapid growth in the country. "Localisation and local experiences are a big part of our India growth strategy. We are currently focused on making sure that we are culturally relevant and local for Indians," said Nana Murugesan, managing director of International Markets at Snap Inc, the parent company of Snapchat.